In business, time is valuable. In SEO, this is even more crucial. It can be a waste of time if you don’t know what you’re doing. Fortunately, there are many SEO practices you can do that will increase your business’ visibility and relationship with your audience. But there are also many ways to screw up the optimization process and be penalized by search engines. Here are three common mistakes that most SEO practitioners make and how to avoid them:
One of the most common mistakes that many people make when it comes to SEO is assuming that a business can’t grow without it. The common misconception is that if you can’t get to the top of Google, you can’t have a good website. While this is certainly true, it isn’t the only way to grow your website. Instead, you should focus on using SEO for other ways to promote your business.
SEO isn’t a good idea if it doesn’t improve your site’s performance or increase sales. You can get more votes by improving your content and user experience, but you won’t see any direct result in your SERPs. Another mistake is to optimize for trends. This is like rushing to launch a new feature and hoping for the best. In fact, you’re only going to get the traffic that you need to keep your business going, but you’re not boosting your revenue.