There are many types of in-store marketing campaigns that can help drive sales for a retail company, but a few stand out above the rest. Here are some examples. A popular example of a successful in-store marketing campaign is Runners High’s collaboration with the fitness studio Orangetheory. In this example, the brand enticed Orangetheory members to visit their store by offering them an exclusive perk. Using the right technologies and tools for your campaign can keep it on track and measure its effectiveness.
Email marketing is a fantastic way to promote in-store offers and attract new visitors. This strategy is especially useful for targeting customers who have already visited your store or who have expressed interest in your products. Emails can be tailored to specific segments of your list, which is useful if you own multiple locations. Segmenting your list is essential for your in-store marketing campaigns. Make sure that you target the right audience so your email messages are relevant to them.